Your real profit.
No surprises.
Ditch the spreadsheets. Dayla automatically deducts ad spend, COGS, shipping, payment fees and taxes to show you how much you actually make. Down to the minute.
Overview
1 to 28 February 2026
Revenue
€31,420
Net Profit
€11,847
ROAS
3.82x
Net Margin
37.7%
Revenue vs. Net Profit
February 2026
Ads Spend
€8,230
Meta + Google + TikTok
COGS
€7,856
Product cost + shipping
Orders
847
+12.3% vs. prev. month
Connect Shopify and your ad accounts in 1 click
You're making sales. But what's left?
80% of e-commerce merchants don't know their true net profit. They think they're profitable, until they check their bank account.
You're still managing your numbers in a Google Sheet
50 tabs, broken formulas, data that's 3 days behind. You spend more time updating your spreadsheet than making decisions.
You don't know your real margin
You see your revenue, but after ads, COGS, shipping, Shopify fees and refunds, how much is left? Most merchants have no clue.
You trust Meta's ROAS
Meta shows you a 5x ROAS. You scale. But your bank account doesn't move. Because the real ROAS is 2.3x once costs are deducted.
You catch problems too late
A campaign losing money? A product with negative margin? You find out at the end of the month. Too late, the money's already gone.
Every day without visibility is money you're losing.
The worst part? Your competitors already have this visibility. They know exactly which channel is profitable, which product to scale, which campaign to kill.
Dayla gives you that visibility in 5 minutes.
Calculate my real profitBefore & after: night and day
Still tracking profit in Google Sheets? See the difference.
=SUM(B2:B10) − (C2*1.2)I spent €1,200 on ads yesterday and I have no idea if it was profitable...
”Dashboard
Last update: 2 min ago
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I see my profit in real-time. I only scale what works.
”Everything you need to know, at a glance
Every metric that matters, organized so you can make the right decisions. Fast.
Net Profit Today
€1,247
Profit breakdown
Every cent is tracked. Revenue, ads, COGS, shipping, fees: you see exactly where your money goes.
ROAS by platform
LiveTrue multi-platform ROAS
Real ROAS based on your Shopify revenue. Not the inflated estimates from ad platforms.
Live Tracker · Today
LiveSpend
€1,640
Revenue
€4,890
ROAS
2.98x
Live ROAS Tracker
Track your spend vs. revenue in real time throughout the day. With the breakeven line so you know when you're profitable.
Acquisition sources
Acquisition channels
Where your customers and sales come from. Identify your best growth levers at a glance.
Net profit is the only truth
Your revenue means nothing if you don't know what's left. Dayla automatically deducts every cost to show you the real bottom line.
Example on €10,000 revenue
Net margin: 19.0%
Real-time net profit
Gross revenue − refunds − Shopify fees − COGS − shipping − ads = your true profit. Automatically. Down to the cent.
Net margin: 19%
True ROAS by platform
Meta's ROAS is a lie. Dayla calculates the real one, based on your Shopify revenue and net profit. Not platform estimates.
Meta AdsGoogle AdsTikTok AdsROAS calculated on net profit, not revenue
Daily breakeven
Know the exact ROAS you need to be profitable. No more campaigns burning cash without you realizing.
Your breakeven ROAS
2.1x
Below this you're losing money
Profitability by product
See which products actually make money after ad spend. Dayla links each ad to the product it promotes and shows the real profit per SKU.
21%
20%
−7%
Net profit per product after ad attribution
Ready in 5 minutes
No developer needed. No complex setup.
Connect Shopify
Install the Dayla app from your Shopify admin. Your orders, revenue and refunds are synced automatically.
Set up your costs
Add your COGS and shipping costs per product. Quantity tier and BOGO support included.
Connect your ads
Meta, Google, TikTok: connect your ad platforms in one click to see your true ROAS.
Track your profit
Your dashboard is ready. Revenue, net profit, margin, ROAS: everything calculated in real-time.
All your platforms, one place
Connect your data sources in a few clicks. Dayla handles the rest.
Shopify
Automatic sync of orders, revenue, refunds and fees.
- Real-time orders
- Automatic refunds
- Transaction fees
- Exchange rates
Meta Ads
Connect Facebook & Instagram Ads. Spend, impressions, CPC and more.
- Spend by campaign
- CPC, CPM, CTR
- Multi-touch attribution
- All ad accounts
Google Ads
Import your Google Ads spend for accurate ROAS by campaign.
- Total spend
- Cost per conversion
- Multi-account MCC
- Auto sync
TikTok Ads
Connect TikTok Ads Manager to track your spend and performance.
- Spend by campaign
- Impressions & clicks
- CPM & CPC
- Daily sync
Pinterest Ads
Integrate Pinterest for complete campaign tracking.
- Ad spend
- Impressions & clicks
- Attribution
- Multi-account
Snapchat Ads
Connect Snapchat Ads to complete your multi-platform view.
- Spend by campaign
- Reach & frequency
- Conversions
- Auto sync
They stopped guessing. They know.
E-commerce merchants who use Dayla every day to make better decisions.
“Before Dayla, I thought I was running a 30% margin. Turns out it was 12%. I killed two campaigns that were losing money and my profit doubled in 3 weeks.”
Mathieu L.
Fondateur, Maison Eclat
“We were managing 4 ad platforms with a 50-tab Google Sheet. Dayla replaced all of that in 5 minutes. The live ROAS tracker became our #1 daily tool.”
Sarah K.
E-commerce Manager, NordSkin
“The breakeven ROAS was an eye-opener. I was scaling Google campaigns at 2.8x thinking I was profitable. Turns out I needed 3.2x minimum. Dayla saved me thousands of euros in losses.”
Thomas B.
CEO, FitGear France
“I was flying blind. €80k/month in revenue but I had no idea how much was actually left. Dayla showed me I was at 8% net margin. I adjusted my pricing and went up to 22%.”
Julie R.
Dropshipper, 6 figures/mois
“Before Dayla, I thought I was running a 30% margin. Turns out it was 12%. I killed two campaigns that were losing money and my profit doubled in 3 weeks.”
Mathieu L.
Fondateur, Maison Eclat
“We were managing 4 ad platforms with a 50-tab Google Sheet. Dayla replaced all of that in 5 minutes. The live ROAS tracker became our #1 daily tool.”
Sarah K.
E-commerce Manager, NordSkin
“The breakeven ROAS was an eye-opener. I was scaling Google campaigns at 2.8x thinking I was profitable. Turns out I needed 3.2x minimum. Dayla saved me thousands of euros in losses.”
Thomas B.
CEO, FitGear France
“I was flying blind. €80k/month in revenue but I had no idea how much was actually left. Dayla showed me I was at 8% net margin. I adjusted my pricing and went up to 22%.”
Julie R.
Dropshipper, 6 figures/mois
“Channel attribution is a game changer. We discovered TikTok was bringing in 2x more profit than Meta for the same budget. We reallocated and the results speak for themselves.”
Karim D.
Co-fondateur, AthleticWear
“Simple, fast, accurate. I connected my Shopify and Meta Ads in 2 minutes. The dashboard is exactly what I needed, not a bloated tool with 200 useless metrics.”
Emma V.
Brand Owner, Lumi Candles
“We track €500k/month and Dayla became the first tab we open every morning. Real-time profit per order lets us know exactly when to scale.”
Antoine M.
Growth Lead, PureBeaute
“I discovered that 3 of my 12 products had a negative net margin after ads. Without Dayla, I would've kept losing money on those products every month.”
Lea P.
Fondatrice, CozyHome
“Channel attribution is a game changer. We discovered TikTok was bringing in 2x more profit than Meta for the same budget. We reallocated and the results speak for themselves.”
Karim D.
Co-fondateur, AthleticWear
“Simple, fast, accurate. I connected my Shopify and Meta Ads in 2 minutes. The dashboard is exactly what I needed, not a bloated tool with 200 useless metrics.”
Emma V.
Brand Owner, Lumi Candles
“We track €500k/month and Dayla became the first tab we open every morning. Real-time profit per order lets us know exactly when to scale.”
Antoine M.
Growth Lead, PureBeaute
“I discovered that 3 of my 12 products had a negative net margin after ads. Without Dayla, I would've kept losing money on those products every month.”
Lea P.
Fondatrice, CozyHome
Simple and transparent. Zero commitment.
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Discovery
Try Dayla and see your real numbers, no strings attached.
No credit card required
- 30 orders/month
- Real-time profit dashboard
- ROAS break-even
- 1 ad platform
- 30 days of history
- Multi-currency support
Starter
For growing stores ready to see every number that matters.
7-day free trial included
- 500 orders/month
- All ad platforms
- Advanced COGS & bundles
- Live ROAS per platform
- Ad verdicts (Scale / Cut)
- 1-year history
- Period comparison
- CSV & PDF exports
Growth
Scale knowing exactly what every euro brings you.
7-day free trial included
- Everything in Starter
- 3,000 orders/month
- Up to 2 stores
- Unlimited history
- Full LTV analytics
- AI-powered decisions
- P&L report
- Profitability by product
Scale
For brands managing multiple stores at high volume.
7-day free trial included
- Everything in Growth
- 10,000 orders/month
- Up to 3 stores
- Advanced Analytics
- Multi-store analytics
- Dedicated Slack support
- Personalized onboarding
Frequently Asked Questions
Stop guessing. Know your numbers.
You might've been flying blind. In 5 minutes, you'll know exactly how much every euro you spend brings back. And how much is actually left.