Calculate your breakeven ROAS, net profit per order, and true margin — all in one.
Pre-fills VAT and currency
Monthly ad budget ÷ number of orders
Basic: 2% · Shopify: 1% · Advanced: 0.6%
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ROAS (Return on Ad Spend) measures the revenue generated for every unit of currency spent on advertising. A ROAS of 3x means for every 1 spent on ads, you generate 3x in revenue.
The breakeven ROAS is the minimum ROAS needed to cover all your costs (product, shipping, payment fees) and reach profitability. Below this threshold, every sale loses you money.
POAS (Profit on Ad Spend) goes further by measuring real profit relative to ad spend. A POAS of 1x means your profit exactly covers your ad spend.